• about us
  • associations
  • non-profits
  • professional services
  • websites
  • content marketing
  • email marketing
  • cities and towns
  • associations

    The importance of clear, consistent and tangible communication can’t be understated.

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    It is crucial for the nonprofit to build its brand.

    professional services

    The world has changed – it’s not "business as usual" anymore.


    The only purpose of a website is to engage visitors sufficiently to start the conversation.

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    content marketing

    Good quality content has become the "siren song" for relevancy

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    cities and towns

    Cities and towns are unique in their marketing and the need to communicate with those living in their communities.

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    The newsLINK Group is a full-service marketing & communications agency for trade associations, nonprofits and professional service firms.



    noun, an organization of people with a common purpose and having a formal structure.

    Our association clients are able to redirect their internal focus on improving the quality of their members’ experience, rather than focusing on and expending valuable resources on communication efforts.

    While most membership-driven organizations agree that communication is vital to their growth and relevance, many struggle with the heavy time and cash-flow demands that come with producing quality print and electronic pieces.

    How We Can Help

    • Minimize the time, effort and money that often go into handling all aspects of an association’s communication strategy.
    • Delivering publishing and digital services to nonprofit organizations and professional trade associations needing to connect with their members.

    The importance of clear, consistent and tangible communication can’t be understated. There’s a lot depending upon your association’s communication with your members. However, you don’t have to spend your time, your staff and your money doing it. Let our resources help you.

    cities and towns

    [sit-ees ah-nd touns]

    noun, a densely populated area of considerable size.

    Place branding – a recent umbrella term covering nation, region and city branding – defines the process of bridging the gap between the reality and the perceptions of a place. Places are not homogenous and branding something as complex as a place takes time, and most importantly, a strategy.

    Place branding should address core issues, such as:

    • How inviting is your town or city to new businesses moving in?
    • What efforts are being made to retain existing businesses?
    • What does your place have to sell?
    • What kind of lifestyle does your place offer?

    A place brand – which is different from a destination brand – is the totality of thoughts, feelings and expectations that people hold about a location. It’s the reputation and enduring essence of the places and represents its distinctive identity.

    We believe that the best way to market a city or town is to tell the stories of the community. Places are fluid, pluralistic and the identity-holders are the residents. Therefore, it’s their stories that make up a community, and they deserve to be told.

    content marketing

    [kon-tent mahr-ki-ting]

    noun, something that is to be expressed through some medium, such as writing, or any of various arts and is transferred to the consumer or buyer.

    Nobody’s arguing over the importance of content.

    Good quality content has become the "siren song" for relevancy. And these days, content is tasked with everything from encouraging higher rankings in search engines, to engaging website visitors, and ultimately, of course, turning potential buyers into long-term loyal clients.

    Why Quality Content Is Important

    • A recent survey reported that close to 30% of marketing professionals believe that content will be their top marketing tool this year.
    • Content marketing done right results in increased business and loyalty to your brand.
    • Quality content is what sets you apart from the millions of businesses competing for market share.

    The truth is, content has become the workhorse of the intangible world. Words are how we sell the invisible, and connect emotionally.



    noun, a connected group of pages on the World Wide Web regarded as a single entity, devoted to a single topic or several closely related topics.

    When people visit your website, they are ultimately looking for information. Whether it’s information about you, your products or services, or education about industry topics, visitors to your site are reaching out and willing to engage with you.

    A good website will...

    • Reward visitors with good quality content.
    • Answer general questions.
    • Above all, be easy to navigate.
    • The main and – in our opinion – the only purpose of a website is to engage visitors enough to start the conversation that will result in their relationship with your organization as a customer, a donor, or a member.

    It’s important to remember that as we spend more time online researching products and businesses, your website is very likely the first impression people will have of you and your business.

    Use Your Words

    What We Do

    We’re a full-service marketing & communications agency for trade associations, nonprofits and professional service firms, however, we are primarily a content provider. We use words to market our clients.

    Over the years, we have helped hundreds of nonprofit organizations, trade associations and professional service firms tell their story, retain their client base and grow from internal communications strategies in the form of newsletters, magazines, books, directories, annual reports, blogs, electronic media and other marketing efforts.

    We’re located in small cottage office space (with a bright orange door, you can’t miss it) in Holladay, Utah.

    Our street and mailing address is:

    4064 South Highland Drive
    Holladay, Utah 84124

    We have a satellite office in Ogden, Utah, on historic 25th Street:

    221 – 25th Street
    Ogden, Utah 84401


    Local – 801.676.9722
    Toll Free – 855.747.4003